After the sucess of the "Transformer" commercial we did at Ambience, the Attik returned to us for the next two spots for the new car maker Scion.
There were two commercials this time. One more along the lines of the troansformer commercial, and one more live action based that was shot in Melbourne.
I did concepts for both, but was mainly in charge of all the production design for the "Gamer" commercial, that was initially dubbed the "3D artist" commercial for it's heavy reliance on CG.
There was no time spent on pitching fort he project, so it was straight into conceptual art, and since the main focus, aside from the new scion car the Scion TC, was the other vehicles.
THere was debate as to whether it would be a land based race or not but eventually the land/air race combination proved too tempting for the director Rob Dupear and the team of 3D artists who were to work on the project.
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as you can see, there are a few land based vehicles that I made at the start, then it was all air based.
Aside from the vehicles there was an entire city to concept, in detail, for the 3D team.
I kept the theme consistent, smooth and modern, throughout the city, with sparse references to much older buildings lower down at the cities dark ground levels.
There was a small shoot done for the spot, the Gargoyle that is destroyed in the race was actually built and destroyed in real life, though it is hard to see in the final composite. The only thing that remains of the three gargoyles that were built is one of the heads, minus ears and horns, that now sits aloft my television.
I was in charge of the production design, though towards the end I was given a few scenes to composite, which was the first quarter of the commercial. and a few scenes later on. |
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