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GE Go big.
Projects | 2006 | GE Go big.


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About GE Go big.:
I had always wanted to do an animation that looked a little like it was real life stop motion, if not actually stop motion.

The brief seemed to fit well with the concept that this project could be done to look like it was shot in real life.

I was given the concept and an animatic at Tronic to go by, then the rest was up to me.

I experimented many times with trying to automate the block building process,, but after a couple
of weeks of unsuccessful attempts, I ended up manually making every single block appear individually.

The little man was a fully rigged character, even though he has minimal animation in the final spot.

GE Go Big was shown at Nexfest in Manhattan on a huge screen suspended above the entrance. It was also in line with the GE animation that I also created, hence the unusual aspect ratio.


Role:
Art Director,Compositor,3D Modeler/Animator,


Credits:
Tronic Studio,


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